The best Foreplay ad library alternative for competitor research in your AI agent
Pick Foreplay.co if your team saves ads into boards, writes briefs and wants analytics on its own ad account. Pick AdBase if the job is keeping up with specific competitors on Meta and Google, including their landing pages and newsletters, and you want Claude, ChatGPT or Codex to do it. Foreplay’s AI connection appears on its $149 Workflow plan; AdBase includes it at $29.
From Foreplay’s own website. Trademarks belong to their owners. AdBase publishes this page.
Foreplay vs AdBase at a glance
| Feature | AdBase | Foreplay |
|---|---|---|
| Starting price | $29 a month, one plan, 7-day free trial | Basic $49, Workflow $149, Agency $389 a month on monthly billing; 7-day free trial |
| Main job | Track a watchlist of competitor brands and their ads, pages and emails | Save, organize and share ad inspiration, write briefs, analyze your own ads |
| Competitor tracking | Up to 25 brands per workspace | Spyder: 10+ brands on Workflow, 50+ on Agency; not on Basic |
| Ad sources | Meta and Google ads, collected automatically | A 200M+ ad search database; the Chrome extension saves from Meta, TikTok and LinkedIn ad libraries and more |
| Landing pages | Full text plus desktop and mobile screenshots, captured again over time | Landing page screenshots in the swipe file |
| Emails | Subscribes to tracked brands’ newsletters and stores them | Not listed on the pricing page |
| AI agent access (MCP) | Included. Claude, ChatGPT, Codex, Cursor and other MCP clients | MCP for Claude and ChatGPT; “Connect to AI Tools” is listed on Workflow and Agency |
| Team | One subscription covers up to 3 workspaces | 1 user on Basic, 5 on Workflow, 10 on Agency; $20 per extra user |
What Foreplay does well
Foreplay.co is a creative workflow tool. Its Swipe File saves and organizes ads into shareable boards, Discovery searches a database Foreplay puts at more than 200 million ads, Spyder tracks competitor ad libraries, Lens reports on your own ads and Briefs turns saved ads into briefs for your team. The Chrome extension saves ads from the Meta Ad Library, TikTok, LinkedIn and Instagram, and the swipe file keeps landing page screenshots with saved ads.
For a creative team that shares inspiration and writes briefs every week, that workflow is the point, and AdBase doesn't try to replace it.
Where AdBase is different
AdBase is about the competitors, not the swipe file. You add up to 25 brands per workspace and AdBase collects, without anyone saving anything:
- their Meta and Google ads, grouped by creative;
- the landing pages those ads point to, as text plus desktop and mobile screenshots, captured again over time;
- their newsletters, which AdBase subscribes to;
- tags for creative style, angle and offer type, and spoken plus scene-by-scene transcripts for video ads.
Your AI agent can read all of it through the AdBase MCP connector. Ask Claude "what offers did these brands email this month, and did the ads match?" and it can check the emails, ads and pages side by side.
Price compared
AdBase is $29 a month (€29 in the EU) with a 7-day free trial on the first subscription, and the MCP connector is included. Foreplay's Basic plan was $49 a month on October 5, 2026; competitor tracking (Spyder) and "Connect to AI Tools" were listed from the Workflow plan at $149. Teams that mainly use Foreplay to keep tabs on competitors can do that in AdBase for less. Teams that rely on boards, briefs and Lens should keep Foreplay.
Read more about combining Claude skills with ad research MCPs, or compare more tools in our best ad spy tools for ecommerce guide.
When to pick Foreplay, and when to pick AdBase
How switching from Foreplay works
- List the brands you follow in Foreplay’s Spyder.
- Add them to AdBase with each brand’s website, Facebook page, Instagram profile or Google Ads Transparency link.
- Connect AdBase to Claude, ChatGPT or Codex and ask for a summary of what each brand launched recently.
- Keep Foreplay for boards and briefs if your creative team lives there. AdBase doesn’t have swipe files.
Foreplay alternative: frequently asked questions
How much does Foreplay.co cost?
On October 5, 2026, Foreplay’s pricing page listed Basic at $49 a month (1 user), Workflow at $149 (5 users) and Agency at $389 (10 users) on monthly billing, with $20 per extra user, a 7-day free trial and about 15 percent off on annual billing. Enterprise is custom.
Does the Foreplay ad library have an MCP server?
Yes. Foreplay lists an MCP for Claude and ChatGPT. On its pricing page, “Connect to AI Tools” appears on the Workflow and Agency plans, not on Basic.
Is AdBase a swipe file tool?
No. AdBase doesn’t have boards, briefs or a Chrome extension for saving ads. It collects competitors’ ads, landing pages and newsletters automatically and makes them available to you and your AI agent.
Which is cheaper, Foreplay or AdBase?
AdBase is $29 a month (€29 in the EU) with MCP access included. Foreplay starts at $49 a month, and the plan that lists AI tool connections and competitor tracking is $149 a month.
Sources
- Foreplay pricing, checked October 5, 2026
- Foreplay homepage, checked October 5, 2026
AdBase features are described as of October 5, 2026. Foreplay is a trademark of its owner and is used here only to identify the product.