The best BigSpy alternative for following a short list of competitors
Pick BigSpy if you need many ad networks in one place (TikTok, YouTube, X, Pinterest, Unity and more on its higher plans) or a free plan to try searches. Pick AdBase if you know your competitors, advertise on Meta and Google, and want Claude, ChatGPT or Codex to track their ads, landing pages and newsletters for $29 a month.
From BigSpy’s own website. Trademarks belong to their owners. AdBase publishes this page.
BigSpy vs AdBase at a glance
| Feature | AdBase | BigSpy |
|---|---|---|
| Starting price | $29 a month, one plan, 7-day free trial | Free plan (Facebook, 5 searches a day); Starter $69, Growth $159, Scale $399, Ultimate $499 a month |
| Ad sources | Meta and Google ads | Facebook and Instagram on Starter; Growth adds X, TikTok, Pangle, Google Ads and YouTube; Ultimate adds Pinterest, Yahoo and Unity Ads |
| How research starts | You add up to 25 competitor brands per workspace | Search a large ad library, with page and domain subscriptions for tracking |
| Landing pages | Full text plus desktop and mobile screenshots of the pages ads link to | Landing pages included in every paid plan |
| Emails | Subscribes to tracked brands’ newsletters and stores them | Not listed on the pricing page |
| AI features | Creative style, angle and offer tags; video transcripts and scene breakdowns | AI prompts, AI smart search and video copy recognition, with daily or monthly limits per plan |
| AI agent access (MCP) | Included. Claude, ChatGPT, Codex, Cursor and other MCP clients | No MCP connector mentioned on the pricing or home page |
| Seats | One subscription covers up to 3 workspaces | 1 seat on Starter, Growth and Ultimate; 5 seats on Scale |
What BigSpy does well
BigSpy is a broad ad library. Depending on the plan, it covers Facebook, Instagram, X, TikTok, Pangle, Google Ads, YouTube, Pinterest, Yahoo and Unity Ads. Plans include an ad library, landing pages, ad copy, playable ads, charts, page and domain analysis, and TikTok Shop data, with daily caps on creative downloads, AI prompts and AI smart search. There is also a free plan for Facebook with 5 searches a day.
If you need to look across many networks, especially app and game networks, BigSpy covers far more ground than AdBase.
Where AdBase is different
AdBase doesn't try to index every network. It follows the competitors you add, up to 25 per workspace, and collects their Meta and Google ads, the landing pages those ads link to (full text plus desktop and mobile screenshots) and their newsletters, which AdBase subscribes to for you. Each ad is tagged with a creative style, angle and offer type, and video ads get a spoken transcript and a scene-by-scene breakdown.
The other difference is the AI agent. AdBase's MCP connector lets Claude, ChatGPT, Codex and other clients read that data directly. Ask "which landing pages are these brands sending Google traffic to?" and the agent can open the captures and compare them.
Price compared
AdBase is $29 a month (€29 in the EU), one plan, with a 7-day free trial on the first subscription. BigSpy's Starter plan was $69 a month on October 5, 2026, and Google Ads coverage started on Growth at $159. If Meta and Google are your channels and you know who you compete with, AdBase is the cheaper fit. If you need TikTok, YouTube or app networks, BigSpy is the better tool.
Our best ad spy tools for ecommerce guide compares BigSpy with nine other tools.
When to pick BigSpy, and when to pick AdBase
How switching from BigSpy works
- List the pages and domains you subscribe to in BigSpy.
- Add each brand to an AdBase watchlist with its website, Facebook page, Instagram profile or Google Ads Transparency link.
- Connect AdBase to Claude, ChatGPT or Codex and ask for a first summary of each competitor.
- Keep BigSpy for networks AdBase doesn’t collect, if you still need them.
BigSpy alternative: frequently asked questions
How much does BigSpy cost?
On October 5, 2026, BigSpy’s pricing page listed Starter at $69 a month, Growth at $159, Scale at $399 (5 seats) and Ultimate at $499 on monthly billing, with 20 to 30 percent off on yearly billing. Its homepage also describes a free plan limited to Facebook and 5 searches a day.
Which BigSpy plan includes Google Ads?
BigSpy’s pricing page lists Google Ads from the Growth plan ($159 a month) upward. Starter covers Facebook and Instagram.
Does AdBase cover as many ad networks as BigSpy?
No. AdBase collects Meta and Google ads. BigSpy covers more networks. AdBase adds landing page captures, newsletters and an MCP connector for AI agents.
Can I try AdBase for free?
Yes. The first AdBase subscription starts with a 7-day free trial. A card is required at checkout and is charged when the trial ends unless you cancel.
Sources
- BigSpy pricing, checked October 5, 2026
- BigSpy homepage, checked October 5, 2026
AdBase features are described as of October 5, 2026. BigSpy is a trademark of its owner and is used here only to identify the product.